Challenge
Low showroom engagement
Premium facilities and inventory still need reasons for qualified guests to return, explore, and talk.
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Wine & Wheels
Canada's Premium Dealership Customer Experience Platform
A dealership growth platform designed to create qualified customer engagement, test-drive opportunities, content, customer intelligence, and measurable business outcomes through premium showroom activations.
Platform focus
Customer engagement
Lead generation
Guest insights
Reporting
Content creation
Platform
Not an event-planning service
Intelligence
Designed to capture customer signals
Outcomes
Built around measurable dealership value
Market gaps
Dealership challenges Wine & Wheels is built to solve.
These are the business gaps the platform addresses. The next section shows the Wine & Wheels method and what ProVia helps deliver.
Before the solution
This section explains why the platform exists. It is not the package scope.
Challenge
Unclear event ROI
Dealership teams need more than attendance counts; they need engagement, interest, and follow-up indicators.
Challenge
Limited customer intelligence
Guest preferences, vehicle interest, test-drive demand, and future event appetite often remain uncaptured.
Challenge
Weak differentiated experiences
Luxury customers expect memorable dealership moments, not sales presentations dressed as events.
Challenge
Missed community connection
Dealerships need stronger ways to reconnect with existing customers, referral partners, and local leaders.
Solution method
A repeatable platform for engagement, conversion, measurement, and amplification.
Attract
Bring together existing customers, previous buyers, executives, referral partners, affluent families, EV enthusiasts, and other audiences aligned to dealership goals.
Engage
Use hospitality, vehicle discovery stations, lifestyle matching, gamification, and branded photo moments to create meaningful conversations.
Convert
Encourage natural sales conversations through product demonstrations, vehicle consultations, test-drive invitations, and VIP follow-up appointments.
Measure
Track registrations, attendance, vehicle interest, test-drive requests, feedback, survey completion, and engagement scores.
Amplify
Extend value with recap video, photography, social content, Dealer Spotlight interviews, and follow-up campaign assets.
Business outcomes
Designed for dealership leaders who need engagement to become measurable.
Wine & Wheels connects premium customer experience with sales, marketing, customer intelligence, and community outcomes that can be reviewed after each activation.
Sales Outcomes
Test-drive requests, vehicle consultations, follow-up appointments, and clearer sales opportunities.
Marketing Outcomes
Professional photography, recap video, social media assets, and stronger dealership brand visibility.
Customer Experience Outcomes
Customer satisfaction, referral opportunities, relationship building, and memorable VIP touchpoints.
Customer Intelligence Outcomes
Vehicle interest insights, purchase intent indicators, customer preference trends, segmentation opportunities, and future demand signals.
Community Outcomes
Stronger brand loyalty, customer retention, VIP relationships, local business engagement, and partnership opportunities.
Guest Insights Framework
Customer intelligence is not an add-on. It is the point.
Wine & Wheels is designed to help dealerships understand attendee interests, measure event success, identify sales opportunities, and support future customer engagement initiatives.
Registration insights
Vehicle interest analytics
Test-drive requests
Purchase intent indicators
Customer satisfaction
Future event demand
Referral opportunities
Customer engagement patterns
Dealership-approved data collection.
Guest insights are collected through approved registration, check-in, survey, and follow-up workflows so dealerships can measure interest while respecting customer communication and privacy requirements.
Experience formats
Flexible showroom formats matched to dealership objectives.
Luxury Couples Night
An elevated evening for affluent couples exploring premium vehicle ownership together.
Executive Networking Night
A business-focused networking experience hosted inside the showroom.
New Model Launch Experience
A premium launch environment for new vehicle releases and guided product discovery.
VIP Customer Appreciation Night
An exclusive experience for existing customers, referral partners, and dealership advocates.
EV Discovery Experience
An educational and interactive showcase for electric vehicles and EV-curious guests.
Packages
High-level partnership paths for premium dealerships.
Package details are intentionally summarized here. The full scope is confirmed through dealership discovery, goals, guest count, featured vehicles, approval needs, and reporting priorities.
50-75 guests
Pilot Activation
Starting at $7,500 HST
Validates dealership fit and demonstrates measurable customer engagement through a premium showroom experience.
- Guest registration and check-in
- Engagement activities
- Photography and recap video
- Attendance, feedback, and test-drive interest reporting
75-150 guests
Signature Program
Starting at $12,500 HST
Creates a premium dealership experience designed to generate engagement, content, sales conversations, and measurable outcomes.
- Curated beverage coordination
- Branded photo station and showroom styling
- Dealer Spotlight interview
- Enhanced analytics and guest insights summary
Strategic launch partner
Founding Partner Program
Limited to the first 5 dealerships
Gives early dealerships preferred access, recognition, and input into future Wine & Wheels development.
- Preferred pricing
- Additional content assets
- Priority scheduling
- Strategic planning session
Year-round engagement
Prestige Partner Program
Custom annual partnership
Supports dealerships seeking long-term customer engagement, recognition, and brand differentiation.
- 3-4 annual activations
- Quarterly strategy sessions
- Annual performance review
- Wine & Wheels network participation
Sponsorship ecosystem
Approved Experience Partners, not exhibitors.
Sponsors are carefully selected partners that enhance the guest experience while maintaining dealership brand standards. Sponsor participation is optional and always subject to dealership approval.
Sponsor approval process
All categories and participants require dealership approval, brand alignment review, space availability, and fit with event objectives.
Sponsorship management
ProVia can support sponsor onboarding, asset collection, logo management, signage coordination, event participation, and sponsor reporting.
Sponsorship acquisition services
When ProVia identifies, approaches, and secures an approved sponsor, a sponsorship acquisition commission may apply.
Technology & reporting
A digital operating layer for better follow-up and clearer reporting.
Wine & Wheels can support registration, digital check-in, Guest Insights Collection, survey programs, lead capture workflows, and customer intelligence reporting, with future EventAgent integration planned for registration, analytics, and reporting.
Registration
Guest registration pages and RSVP workflows that create pre-event context for dealership teams.
Digital check-in
Arrival tracking that helps connect attendance with engagement and follow-up opportunities.
Lead capture workflows
Structured ways to capture test-drive interest, consultation requests, and guest follow-up signals.
Customer intelligence reporting
Post-event summaries for attendance, engagement, vehicle interest, guest insights, and future demand.
About the platform
Curated by Mahnaz. Delivered by ProVia. Led by the dealership.
Mahnaz Alikhani
Experience Curator & Industry Ambassador, bringing more than 25 years of hospitality and event leadership experience.
ProVia Events
Operational delivery partner for coordination, hospitality management, production, vendor management, registration support, and reporting.
Dealership leadership
The face of each activation, guiding guest relationships, featured vehicles, sales team participation, and brand approvals.
Next step
Build a premium dealership experience that creates measurable customer intelligence.
Start with a discovery meeting to align dealership goals, target audience, featured vehicles, engagement priorities, and reporting needs.
Success is defined by outcomes.
- Increased qualified attendance
- Increased customer engagement
- Increased test-drive interest
- Increased content production
- Increased customer intelligence